Better Than CSAT Surveys: Really Knowing Your Customers Are Happy
By: Joe Galvin
Every executive serious about growing their business also must be serious about understanding what is really happening when it comes to the perception and behavior of customers. Customer Experience, or CX, continues to permeate discussions among leadership teams, service teams, product and marketing teams, and board members as it becomes increasingly clear that winning today is as much about how customers feel about a brand’s offering as the offering itself.
An entire industry has grown up around the measurement of customer satisfaction (CSAT). It arrived on the scene a few decades ago, even before the internet drove customers online, where interactions could be scored based on what customers and prospects did that would lead to a sale — or no sale.
Read the rest on Forbes.
Great Agents Are Made: How Customer Feedback Can Influence Scorecards That Measurably Improve Performance
Is it possible to develop a good agent into a great one? The answer is yes – but this doesn’t have to happen by itself. Contact centers can accelerate the process of improving the outcomes of every conversation when they leverage advanced AI to automatically gather, analyze and provide insights and tips to agents and their coaches in a continual manner.
One of the greatest challenges we face in the CX industry is agent turnover. We are all in on this post by Genesys on the importance of thinking in parallel about CX and what we’re calling AX – the Agent Experience.
With Open Enrollment Healthcare Providers Look to CX Technology to Improve Interactions and Operations
With the holidays upon us, it truly can be the most wonderful time of the year, but for the contact center industry, peak times are in full swing including when it comes to healthcare enrollments for the new year.